Alice's Shop Travel

Alice's Shop in Oxford — located at 83 St Aldate's in a 15th-century ancient building, one of the most famous literary shops in the world. In 1862, Charles Dodgson (pen name Lewis Carroll), a mathematics tutor at Christ Church, Oxford, took the Dean's three daughters punting on the River Cherwell and improvised the story that would later change children's literature worldwide for 10-year-old Alice Liddell. And this little shop was where young Alice used to buy sweets — it was also the inspiration for the "Old Sheep Shop" in Through the Looking-Glass, with John Tenniel's illustrations almost perfectly replicating this red door. Today, push open that red door and you'll find a treasure trove of Alice-themed merchandise, first editions of Tenniel's illustrations, pocket watches and teapots, transporting you back to that golden afternoon chasing the White Rabbit.

1865
Year Alice First Published
500 Years
Building History
Free
Shop Entry
July
Alice's Day Celebration
Alice's Shop Red Door and Victorian Window Display
Alice's Shop
83 St Aldate's, the red door in a 15th-century ancient building — where the real Alice Liddell bought sweets as a child, the inspiration for the "Old Sheep Shop" in Through the Looking-Glass. Push open the red door and step into 150 years of literary dreams.

Alice's Shop One-Day In-Depth Tour

From the red door shop to Christ Church, follow in Alice Liddell's footsteps and step into the birthplace of Alice's Adventures in Wonderland

Duration
1 Day (can extend to a 2-3 day Oxford trip)
Main Destinations
Alice's Shop, Christ Church, Christ Church Meadow, River Cherwell
Perfect For
Families, literature lovers, fairytale fans, Harry Potter fans, photography enthusiasts
Budget Per Person
£15-£50 (including college ticket + souvenirs)
01
Journey to the Birthplace of Wonderland
Alice's Shop · Christ Church · Christ Church Meadow · Punting on the River Cherwell
Highlights

Start your morning by walking from Oxford city centre to 83 St Aldate's and push open the red door of Alice's Shop — a two-storey stone building constructed in the 15th century, virtually unchanged for 500 years. The shop covers only about 20 square metres but is packed with everything Alice: first editions of Tenniel's illustrations, talking pocket watches, Mad Hatter teapots, Cheshire Cat plush toys, playing card sets, and hand-painted bookmarks. Portraits of Alice Liddell and reproductions of Carroll's manuscripts hang on the walls, and the staff enthusiastically share stories of young Alice buying sweets here. Then cross the road to enter Christ Church College — where Carroll taught mathematics for 30 years and where the Liddell family lived. Visit the Great Hall, which served as the filming location for Hogwarts' dining hall in Harry Potter and was also where Carroll and Alice dined together. In the afternoon, stroll through Christ Church Meadow, the green space where Alice played as a child, and walk along the River Isis (Cherwell), recreating that "golden afternoon" of 1862 — the starting point where Carroll rowed and told stories. In summer, you can rent a punt and drift along the river, feeling the wonderland echoes in the breeze and willow shade. Finish the day with an English afternoon tea at a nearby restaurant for the perfect ending.

Attractions
Alice's Shop
One of the most famous literary shops in the world, housed behind the red door of a 15th-century ancient building. The real Alice Liddell came here as a child to buy sweets, and it was the inspiration for the "Old Sheep Shop" in Through the Looking-Glass — John Tenniel's illustrations clearly show this window and door frame. Today the shop is densely packed with Alice-themed books, pocket watches, tea sets, playing cards, plush toys and hand-painted postcards. The knowledgeable staff will tell you stories of Carroll and Alice. Free entry, allow 20-40 minutes to browse slowly. Note: Photography is not permitted inside the shop.
Christ Church College & Alice's Footsteps
Oxford's largest college, founded in 1525 by Cardinal Wolsey. This is where Carroll taught mathematics and where Alice Liddell (the Dean's daughter) lived. The Great Hall with its long dining tables and candelabras was the direct inspiration for Hogwarts' dining hall in Harry Potter. A statue of Alice is hidden in the college gardens — you'll need to search carefully. Carroll's photographs of Alice are also preserved here. College tickets include a guide map — we recommend following the "Alice's Trail" markers.
Christ Church Meadow & River Thames/Isis
The vast meadow where Alice played as a child, one of Oxford's most beautiful public green spaces. Surrounded by the River Cherwell (Isis) and tributaries of the Thames, wildflowers bloom and cattle graze in summer — perfect for picnics and daydreaming. The riverside path leads to the starting point of Alice's boat trip — where Carroll embarked on 4 July 1862, rowing and telling the timeless story. You can rent a punt and drift downstream, experiencing the romance of that "golden afternoon." The meadow is free and open, offering classic viewpoints for photographing the Oxford skyline (including Christ Church Tower and Magdalen Tower).
Christ Church Picture Gallery
A small gallery hidden inside Christ Church, housing some of Carroll's private collection as well as genuine sketches by da Vinci, Raphael and Michelangelo. The gallery itself is discreet and low-key, with the entrance tucked away through a small door inside the college — one of Oxford's most underrated treasures. The collection also includes 17th-century Italian Baroque paintings and early Flemish masters. Tickets just £5, free for students, allow 30-45 minutes for a visit.
Practical Info
Transport Guide
  • Train from London Paddington to Oxford approx 1 hour
  • Approx 20-min walk from Oxford train station to St Aldate's
  • Take bus X90/Tube to St Aldate's stop
  • Alice's Shop in city centre, all attractions within walking distance
Ticket Info
  • Alice's Shop: Free entry
  • Christ Church: £16-£18 (includes Great Hall and gardens)
  • Christ Church Picture Gallery: £5 (students free)
  • Punt rental: approx £20-25/hour
  • Annual "Alice's Day" in July features free themed activities
Travel Tips
  • Alice's Shop is very small, maximum capacity 5-6 people
  • Photography prohibited inside the shop, but window displays are worth photographing
  • Christ Church recommends advance online booking
  • First Saturday of July is "Alice's Day"
  • Punts require advance booking in summer, afternoon punting recommended

Must-Try Foods Near Alice's Shop

The Grand Café Oxford's First Coffee House

A historic café on Oxford High Street, reputedly on the site of Oxford's first coffee house (1650). Victorian-style decor, three-tier afternoon tea (scones, cucumber sandwiches, macarons) from £15-£25 per person — the perfect choice to honour Alice's tea party tradition.

The Eagle and Child

The literary pub where Tolkien and C.S. Lewis used to meet, an 8-minute walk from Alice's Shop. Signature beef pie with dark beer gravy, full of collegiate atmosphere, £15-£25 per person.

Quod Restaurant & Bar

A stylish restaurant converted from an old bank, with a glass atrium and collegiate art collection. Recommended mains include Oxford roast lamb and local trout, £25-£40 per person.

George & Davis Artisan Ice Cream

Oxford's legendary handmade ice cream shop. Thyme honey and Earl Grey flavours are full of British creativity — perfect for a scoop while strolling along High Street on a summer afternoon. Single scoop from £4.

Alice's Shop Travel Tips
Best Time to Visit
  • First Saturday of July "Alice's Day" is the liveliest
  • May-September best for meadow walks and punting
  • Avoid end-of-term May-June when some college areas are closed
  • Weekday mornings quieter at the shop for a better experience
Must-Try Foods
  • The Grand Café English Three-Tier Afternoon Tea
  • Eagle and Child Beef Pie
  • George & Davis Artisan Ice Cream
  • Oxford Blue Cheese
  • Alice-themed Teapot-Shaped Hot Chocolate
Budget Reference
  • Alice's Shop: Free entry
  • Christ Church ticket: £16-£18
  • Souvenirs: £5-30 (pocket watch/book/plush toy)
  • Dining: £15-30/day
  • Total: £15-50 (one-day trip)
FAQs
  • Is the shop free? → Free entry, purchases voluntary
  • Can I take photos? → Photography prohibited inside the shop, windows allowed
  • Is there a Chinese tour? → No official Chinese tour, Alice's Shop app available
  • Who is Alice? → Alice Liddell, daughter of the Dean of Christ Church
  • What's the connection to Harry Potter? → Christ Church Great Hall was the filming location for Hogwarts dining hall

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