Cadbury World — In 1824, John Cadbury opened his first tea, coffee and cocoa shop on Bull Street in Birmingham, which has now grown into the world's largest chocolate theme park. Located in Bournville, this purple fantasy kingdom attracts over 600,000 visitors each year. From the Mayan origins of the cocoa bean to Victorian industrial production, from classic clips of advertising star "Cadbury's Milk Tray" to hand-crafting your own chocolate bar, this is a touchable, tastable chocolate encyclopedia. A one-day in-depth tour includes the creation workshop, 4D cinema, history gallery and a stroll through the Bournville garden village.
From the Mayan origins of the cocoa bean to the sweet industrial revolution of the Victorian era, step into the purple fantasy kingdom and witness the magic of chocolate being born
In the morning, take a train from Birmingham New Street station to Bournville station — just 10 minutes, and a 5-minute walk from the station to Cadbury World. The huge purple revolving door at the entrance begins your sweet journey — first pass through the "Cocoa Bean History Gallery," from the Maya drinking bitter cocoa in 1900 BC to Spanish colonisers bringing cocoa beans back to Europe, with immersive scenes recreating the epic saga of the cocoa trade. Then enter the "Chocolate Making Experience Area," watching the real Cadbury factory production line through glass walls — cocoa bean roasting, grinding, refining, tempering, moulding — a Dairy Milk chocolate bar is born every 30 seconds. The highlight is the "Chocolate Creation Station": each visitor receives a pack of warm liquid chocolate and can freely add rainbow sprinkles, nut pieces and caramel sauce to create their own unique chocolate bar. In the afternoon, watch the 4D cinema show "Cocoa Bean Adventure," with wind, mist and seat vibrations providing multi-sensory thrills. Finally, stroll through Bournville Garden Village to experience the utopian community the Cadbury family built for their workers.
A purple-themed café located at the Cadbury World exit. The signature hot chocolate uses a 70% cocoa Bournville blend, paired with molten chocolate lava cake and cocoa nib ice cream, £6-£12 per person — the perfect sweet ending to your journey.
A 10-minute walk away, this community pub was built by the Cadbury family in the 1890s for workers. Signature slow-roasted pork ribs with apple sauce and Sunday roast platters are satisfying, paired with local bitter ale, £14-£20 per person.
A 15-minute bus ride from Bournville, this Indian eatery is run by the team behind Birmingham's Michelin-starred Lasan. Slow-cooked lamb Balti with butter naan and mango yoghurt cold soup are stunning, £12-£18 per person.
A Victorian tea room in the heart of Bournville village, with latticed windows and cast-iron fireplace preserved from the 1900s. Three-tier afternoon tea tower with scones, finger sandwiches and Earl Grey tea, £15-£22 per person. Window seats require advance booking.