Birmingham Bullring & Grand Central Travel

Birmingham Bullring & Grand Central — a city landmark reborn in 2003 at a cost of £500 million, attracting over 40 million visitors annually, making it one of the UK's most popular shopping destinations. The Selfridges flagship store, designed by Future Systems architecture firm, is wrapped in 15,000 anodised aluminium discs creating a streamlined "space capsule" exterior, inspired by Paco Rabanne's chainmail dress and Gaudí's organic forms, winning 7 architectural awards. Outside, the 6.5-tonne bronze bull statue "The Guardian" is the third most photographed landmark in Britain, behind only the Houses of Parliament and the London Eye. Grand Central sits atop New Street Station, gathering 25 restaurants and over 160 brand stores, from Zara to Apple Store, from Nando's to Tapas Revolution — a one-stop destination fulfilling all desires for shopping, dining and urban exploration. An in-depth one-day tour takes you from the building's exterior to its interior secrets, from the top-level food court to the medieval church square, witnessing Birmingham's magnificent transformation from a cattle market to a fashion capital.

2003
Year Rebuilt & Opened
160+
Brand Stores
15000
Aluminium Discs Cladding Selfridges
£0
Free Entry
Birmingham Bullring Selfridges flagship aluminium disc exterior and bronze bull statue
Birmingham Bullring & Grand Central
15,000 anodised aluminium discs shimmer like scales from the future beneath the sun; Selfridges' streamlined mega-structure creates a stunning time-space dialogue with the medieval St Martin's Church; the 6.5-tonne bronze bull "The Guardian" protects the soul of a city transformed from a cattle market into a fashion capital

Birmingham Bullring & Grand Central One-Day In-Depth Tour

From a futuristic building shimmering with aluminium discs to the bronze guardian of a thousand-year-old cattle market, from Selfridges' palace of luxury to Grand Central's food paradise — feel the powerful pulse of Birmingham's commercial heart

Duration
1 day (extendable to a 2-3 day Birmingham shopping trip)
Main Destinations
Selfridges Flagship Store, Bronze Bull Statue, St Martin's Church, Grand Central Food Court, Spiceal Street Restaurant Row
Suitable For
Shopaholics, architecture lovers, food explorers, families, photography enthusiasts
Per Person Budget
£0-£200+ (free entry, shopping and dining vary widely)
01
Shopping & Architecture Discovery Tour
Selfridges Flagship Store · Bronze Bull Statue · St Martin's Church · Grand Central Food Court · Spiceal Street Restaurant Row
Highlights

Start your morning from Birmingham New Street Station — exit directly into the glass-walled entrance of Grand Central, a shopping arcade sitting above the station that underwent a £150 million renovation in 2015, seamlessly merging the railway hub with commercial space. First, take the escalator up to the top floor and enjoy a breakfast blending English and Asian flavours at Tapas Revolution or Thai Express while looking down at the spectacular sight of trains shuttling below. Then cross through Link Street corridor into the main Bullring building, and be immediately awestruck by Future Systems' Selfridges flagship — 15,000 anodised aluminium discs flowing like liquid metal in the sunlight; though the building has almost no windows, a central oval atrium channels natural light across six floors. Inside Selfridges, browse from the beauty hall to the fashion floors, then head to the basement food hall for handmade chocolates and cheese. In the afternoon, step out of the west entrance and pose for a photo with the 6.5-tonne bronze bull "The Guardian" — its proud stance perfectly symbolises Birmingham's industrial spirit. Turn around and look up at St Martin's Church beside it — this medieval church stands solemnly amidst the glass and aluminium discs, creating a dialogue across time. In the evening, stroll along Spiceal Street to taste Nando's peri-peri chicken or Vietnamese Street Kitchen's pho, ending a perfect day under neon lights and street lamps.

Attractions
Selfridges Birmingham (Flagship Store)
Designed by Jan Kaplický and Amanda Levete of Future Systems, the Selfridges flagship is the most dazzling architectural landmark of the Bullring. The entire building is shaped in a streamlined organic form using steel frame construction and sprayed concrete, clad externally in 15,000 anodised aluminium discs fixed onto a deep blue background — this blue is inspired by the International Klein Blue (IKB) created by French artist Yves Klein in 1962. The design draws inspiration from the chainmail dress Paco Rabanne created for Audrey Hepburn in the 1967 film "Two for the Road," as well as Gaudí's organic architectural language. Although the building has almost no windows, a central oval atrium channels daylight into six floors of retail space, creating an immersive shopping experience focused on the merchandise. Inside, it houses over 200 designer brands, a beauty hall and the UK's largest Lindt counter, while the basement food hall offers handmade chocolates, cheeses and a champagne bar. The building has won 7 architectural awards including the 2004 RIBA Award, and is one of the most photographed buildings in Britain.
Bronze Bull Statue "The Guardian"
Standing at the west entrance of the Bullring, the bronze bull statue "The Guardian" was created by British sculptor Laurence Broderick and unveiled in 2003 alongside the shopping centre. This monumental bronze work weighs 6.5 tonnes and stands 2.2 metres tall, with a proud posture and muscular contours symbolising Birmingham's resilience and vitality from the Industrial Revolution to the present day. It is the third most photographed landmark in Britain, behind only the Houses of Parliament and the London Eye. The statue's name "The Guardian" signifies the bull protecting the city's commercial soul. During Christmas, St Patrick's Day or Birmingham Pride, the bull is dressed in festive decorations — Santa hats, rainbow scarves or rugby jerseys — becoming a beloved photo spot for locals and tourists alike. During the 2022 Commonwealth Games, another mechanical bull named "Raging Bull" amazed the world at the opening ceremony and is now displayed inside New Street Station, echoing "The Guardian" across the concourse.
Grand Central Food Court & Shopping Arcade
Grand Central sits directly above Birmingham New Street Station, reopening in 2015 after a £150 million renovation that seamlessly merges the railway hub with high-end shopping and dining spaces. The top-floor food court brings together over 25 restaurants and cafes: Tapas Revolution serves authentic Spanish tapas and sangria; Thai Express wins hearts with halal Thai pad thai and Pad See Ew; Comptoir Libanais takes you across the eastern Mediterranean with pomegranate mint tea and Lebanese grilled meat wraps; Mrs Chew's Chinese Kitchen offers handmade dumplings and char siu noodles; Slim Chickens' fried chicken with 14 dipping sauces is addictive; Nando's secret peri-peri chicken with spicy sauce is a national favourite. There's also Joe & The Juice for fresh juices, Batch'd for handmade brownies and cookies, Giraffe for international fusion cuisine, and @pizza for customisable pizzas with unlimited toppings. Grand Central also houses an Apple Store flagship, JD Sports, TK Maxx and other retail brands, making it an ideal one-stop space for shopping and dining.
St Martin's Church
Founded in the 13th century, St Martin's Church is one of Birmingham's oldest churches, located right next to the west entrance of the Bullring. Surrounded by glass curtain walls and the aluminium disc mega-structure, it stands like a medieval island of tranquility. The church was originally built in 1263, with the current structure primarily dating from an 1873 Gothic Revival reconstruction by architect Alfred Chatwin. Its red sandstone exterior and spire create a stunning temporal tension alongside Selfridges' streamlined curves. Inside, the church retains Victorian stained glass windows and a carved wooden pulpit, with regular weekly services still held. On the square in front of the church stands Birmingham's first public monument — a bronze statue of Lord Horatio Nelson, sculpted by Richard Westmacott in 1809, the second Nelson memorial in the world (after Montreal). The church reached an agreement with the Bullring developers to restore the railings and monument to their original appearance, making it a rare historical space for quiet reflection within a shopping paradise.
Practical Information
Getting There
  • Train from London Euston to Birmingham New Street: approx 1hr 20min
  • Exit New Street station directly into Grand Central
  • Birmingham Moor Street station is right next to the Bullring's east side
  • West Midlands Metro tram stops nearby
Opening Hours
  • Bullring: Monday-Friday 10:00-20:00
  • Saturday 9:00-20:00, Sunday 11:00-17:00
  • Grand Central: Monday-Saturday 9:00-20:00
  • Restaurant area open late (some until 23:00)
  • Selfridges: Monday-Friday opens at 10:00
Travel Tips
  • Free entry; shopping and dining budgets vary
  • Visit on weekday mornings to avoid weekend crowds
  • Download the Bullring official app for exclusive discounts and parking offers
  • Best deals during January New Year sales and July summer sales
  • Three car parks with 3,000+ spaces; free EV charging available

Must-Try Eateries Around Bullring & Grand Central

Tapas Revolution (Grand Central Top Floor)

A Spanish tapas restaurant on the top floor of Grand Central. Signature paella, gambas al ajillo and Iberico ham platter are mouthwatering, paired with a glass of authentic sangria. £15-£25 per person — the perfect refueling stop mid-shopping.

Comptoir Libanais (Grand Central)

A vibrant Lebanese restaurant. Signature chicken shawarma wrap, hummus with warm pitta bread, and sweet refreshing pomegranate mint tea. Don't miss the dessert Mhalabiya (Lebanese cream pudding). £12-£20 per person.

The Balcony at Selfridges (Selfridges 4th Floor)

A restaurant with a view on the fourth floor of Selfridges department store, connected to the Moët & Chandon champagne bar. Classic three-tier English afternoon tea — scones, cucumber sandwiches, macarons — paired with signature champagne. Two-person set with hot drinks £35, with champagne £55. Floor-to-ceiling windows overlook the Birmingham skyline.

Nando's (Spiceal Street / Grand Central)

A global grilled chicken chain originating from South Africa, famous for its secret Peri-Peri sauce. Half a chicken with chips and garlic bread, spice level from mild to extra hot. £12-£18 per person. The Spiceal Street location offers outdoor seating to soak up the street atmosphere — one of Birmingham's most popular affordable eats.

Birmingham Bullring & Grand Central Travel Tips
Best Time to Visit
  • Open year-round; weekdays recommended to avoid weekend crowds
  • January New Year Sales offer the biggest discounts
  • July Summer Sale is not to be missed
  • Christmas season decorations are splendid, but crowds are massive
Must-Try Foods
  • Tapas Revolution Spanish tapas on Grand Central top floor
  • The Balcony at Selfridges champagne afternoon tea (4th floor)
  • Nando's secret recipe grilled chicken on Spiceal Street
  • Thai Express Pad See Ew stir-fried noodles
  • Batch'd handmade brownies and fresh juice
Budget Reference
  • Entry: Free
  • Dining: £12-40/meal (varies widely)
  • Shopping: £20-£500+ (depends on brands)
  • Parking: approx £3-£5/hour
  • Total: £0-30 (just browsing) / £50-200+ (shopping + dining)
FAQs
  • Do I need a ticket? → Completely free entry, no ticket required
  • Can I take photos? → Public areas yes; commercial photography requires permission
  • Is there luggage storage? → Lockers at New Street station; Grand Central also has a service desk
  • What's the relationship with the Library of Birmingham? → Adjacent but independent; library is about 5 minutes' walk away
  • Can electric vehicles charge here? → Free charging points on Level 1 of Moor Street car park (CABLED scheme)

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